Retail & consumer goods · 2024
Dr Ziółko
For the PrestaShop online shop of Dr Ziółko, a retailer of CBD and hemp products, we improved search engine optimisation, reworked the header and banners, adjusted layouts and product presentation and built a custom 404 page.
Visit the website- Client
- Dr Ziółko – retailer of CBD and hemp products with an online shop and stores in Warsaw, Kraków, Katowice and Gliwice
- Industry
- Retail & consumer goods
- Year
- 2024
Challenge
Dr Ziółko sells CBD products, hemp seeds, vaporisers and accessories online and in several stores. The shop runs on PrestaShop with a large catalogue, Polish, English and Ukrainian versions, several currencies and an age check on entry.
The shop already existed. The goal was to make it more visible in search engines and to improve its presentation and usability in several places without disrupting ongoing sales.
Solution
We implemented SEO improvements, reworked the header and the banners, adjusted layouts and improved how products are presented. We also built a custom 404 page that does not leave visitors stranded but leads them to the main categories, useful links and popular products.
We made all changes within the existing theme, along with a series of smaller fixes.
Result
Even visitors who land on an address that no longer exists find their way straight back into the range. The improvements fit into the running shop without a rebuild and without interrupting sales.