Retail & consumer goods · 2024
CoffeeCups
A new look for the PrestaShop shop of CoffeeCups, a maker of personalisable coffee mugs, with our own concepts for the product page and the cart.
- Client
- CoffeeCups – Polish maker of coffee mugs personalised with a name or logo
- Industry
- Retail & consumer goods
- Year
- 2024
Challenge
CoffeeCups sells coffee mugs that customers can personalise with a name or their own text, as well as corporate orders with a logo. Personalisation turns an everyday product into a personal gift, which makes it the core of the offer.
The shop ran on PrestaShop. The brief was a complete redesign without changing platform, with a product page and cart that put personalisation first and keep the path to the order short.
Solution
We redesigned the shop from top to bottom and built it into the PrestaShop theme. The product page and the cart follow our own concepts: choosing the mug, personalising it and moving on to the cart are meant to stay in one flow.
The home page and navigation lead through the categories coffee mugs, personalised mugs and corporate orders, with notes on shipping and the newsletter discount right in the header.
Result
The shop got a look of its own in which personalisation is visible as the core of the offer. CoffeeCups has since moved to another platform; the pictures show the shop as it was in November 2024.