Automotive · 2026
Ulfur
A WooCommerce shop for the car care brand Ulfur: one catalogue for consumers and resellers with prices by customer role, fast product search and a guides section that brings visitors in from search engines.
Visit the website- Client
- Ulfur – car care and detailing supplies brand of Norda Parts Sp. z o.o., Gdańsk
- Industry
- Automotive
- Year
- 2026
Challenge
Ulfur sells microfibre and drying towels, detailing brushes, brushes and scrapers, tools and accessories to car detailers and enthusiasts, sourced, as the brand says, from factories it audits itself. The brand sells to consumers and business customers at the same time: the same catalogue, but different prices depending on who is logged in.
No off-the-shelf theme handles this pricing logic. On top of that came fast search across a growing catalogue, a bilingual site and a guides section that shares car care know-how, brings new visitors in through search engines and presents the brand as a specialist.
Solution
We built the shop from scratch with WordPress and WooCommerce, using our own child theme based on Astra and page layouts made of Gutenberg blocks. The home page leads straight into the catalogue through a category slider, featured products and new arrivals with filter tabs; product lists can be filtered by price and by attributes such as weight or size, and narrowed to items in stock.
Prices depend on the logged-in customer’s role, so retail and B2B run on one catalogue. There is also an AJAX product search with suggestions, customer accounts, a newsletter sign-up with consent, a language switcher for Polish and English, downloadable safety data sheets and the “Akademia Ulfura” guides section with how-tos, for example on washing microfibre or drying a car without scratches. The layout is optimised for phones, including a mobile cart.
Result
Consumers and business customers buy in the same shop, each on their own terms, and the team maintains one catalogue. The guides section gives the brand its own voice and content that people searching for car care topics can find. The team manages products, promotions and articles themselves in the WordPress admin.